The Atlantic White Shark Conservancy Goes Green

New Logo, “Green” Initiatives

Chatham, Ma. – The Atlantic White Shark Conservancy (AWSC) is ringing in the New Year with a new logo and several new green initiatives.

The new logo, which includes an image of a great white shark and the non-profit’s name highlighted in green, “better represents the group's strong connection to the local waters,” said AWSC CEO Cynthia Wigren.

“We love Cape Cod where we work, live, and spend a great deal of time on and near the water. The water here is more green than blue and we felt our logo should reflect that,” Wigren said. “But we also wanted to move beyond the symbolism and look for ways we can expand our focus on conservation.”

In addition to unveiling the new logo, the AWSC has made some internal changes so that the new logo isn’t the only thing “going green” at the Conservancy.

At the Conservancy’s Shark Center, with grant support from Care for the Cape and Islands, a new water bottle filling station has been installed as well as the addition of bike racks to encourage more visitors to bike to the Shark Center instead of driving. And, in the Conservancy’s gift shop, visitors will find “green” products: reusable bottles, bags and metal straws.

“Of course, our mission focuses on great white sharks and working to better co-exist with these fascinating apex predators that help keep our marine eco-system in balance,” Wigren said. “Incorporating environmentally-friendly products at our Shark Center is an additional step we can take to promote healthy oceans that benefit our community and beyond."